Our Ethical Obligation

    We are committed to care of our Environment, our People, our Clients, our Communities and our Country.

    Our vision is to be one of the most responsible manufacturers and service providers in the branding industry, as a result sustainability is core to our business – it impacts everything that we do. It has been entrenched into the culture of our people and collectively we own our ethical obligation to all we come in contact with.

    Our Five Ethical Obligations

    People
    Putting South Africans First
    Social Development
    A better future for communities

    Ethical Sourcing
    Ensuring transparency and traceability of our supply chain

    Carbon Footprint
    Repair, Recycle and Repurpose

    Energy
    A transition to a low carbon economy

    People

    The branding industry has forever been an industry governed by ‘’imports’’. The industry buys hardware from China, Fabric from Turkey, other goods from India but does business in South Africa. Surely, we ought to respect our country more than that. South Africa has the resources, the talent, the skills set and the overall ability to manufacture locally in order to create jobs. Brand EEE has made a commitment to have a 100% South African work force. We are a 100% black owned business with 51% woman in ownership. We seek to build a workforce that is fair, inclusive, and unapologetically black female.

    Social Development

    As a responsible manufacturer, we must contribute to meeting the economic and societal needs of the communities where we operate. We have introduced the ‘’NO CV’s’’ initiative that seeks to search the Kasi for talent. As a beverage branding specialist we spend almost every day in the main market trade.

    Our CEO has said this:

    My time in the trade has afforded me a powerful experience that has strengthened my passion to create sustainable impact in communities by helping others to recognize and develop their gifts and talents. 

    The townships are home to incredible talent. Brand EEE seeks to find a mural painter, a carpenter, a graphic designer, a spray painter, and a builder from the township. We do not want a CV; we want to see the talent in displayed excellence. We will provide each person with a paid internship. We will provide them with formal on the job training and invest in their formal education. By the end of their internship we will ensure they have the education and expertise to use their talent within our business. If they choose to open their own business, we will assist them to do so and on-board them as a supplier to our business.

    Ethical Sourcing

    Brand EEE has made a commitment to source all raw material within the borders of South Africa. We will be guided by Proudly South African on which suppliers to use. Proudly South African is the country’s buy local advocacy campaign. This industry body vets their members strictly against four key criteria being local content, quality, labour, and environmental policy. We use suppliers that are vetted by Proudly South African as we know they meet the requirements of an ethical professional and local supplier.

    Carbon Footprint

    Brand EEE supplies a complete product to each of our clients. The sales process does not end once the goods are delivered. We offer our clients a sustainable option of (RRR) repair, recycle or repurpose. We repair branding that is broken. We recycle branding that has passed its warranty period. The recycling of product ensures that no fabric or hardware ends up in landfills. We also repurpose product. Reusing and repurposing puts us more in charge of the waste we create, which makes us much more conscious of having to deal with it. What’s more, and much more importantly, is that when we reuse and repurpose, we are apt to reduce our consumption, figuring out how to avoid packaging and waste.

    Energy

    We are the first branding company to launch solar powered Parasols and Gazebos. The South African Energy Crisis, most notably manifesting in the form of successive rounds of load shedding, is an ongoing period of widespread national level rolling blackouts as electricity supply falls behind electricity demand threatening to destabilize the national power grid. The township economy has been adversely affected by load shedding, alcohol bans and jobs loss. As an ethical branding company we decided to do our bit to reduce energy consumption and to assist the taverns with off the grid lighting in their outdoor spaces.